AIL conducts research to understand Farmers' needs in Batam, Indonesia
Our team from Agrivo International had arrived in Batam, Indonesia to meet with small farm owners and workers to conduct market research, create awareness and build relationship for OriFresh, an e-commerce platform dedicated for the global agricultural community on January 6, 2019. While we are working on this tech platform that can potentially help millions of farmers globally, it is important that we understand the needs of the people whose lives we are trying to improve.
For this research, we met the leader of a farming community who owns the lands and grows both crops and does fish farming. It was interesting to understand more about their lives and their challenges. The farmers in this area are quite united and help one another, but one thing is for sure - climate change and market forces make production very difficult for them. We hope to meet with all 200 farmers in this area in the future.